Packaging Design · 2025
Fragrance Heritage
Heritage-inspired luxury packaging for a traditional attar and fragrance range.
- Client
- Kian & Girbana
- Services
- Brand Identity
The challenge
Traditional attar carries genuine heritage, but heritage cues in packaging slide into pastiche very easily. The range needed to feel rooted and contemporary at once, and to work for both Indian retail and export markets.
Our approach
We drew on historical ornament as structure rather than decoration — proportion, symmetry and material rather than applied motifs — and built a system flexible enough to distinguish individual fragrances while holding the family together on shelf.
The outcome
A packaging family that signals authenticity without costume, and scales cleanly as new fragrances are added.
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