E-commerce Development
E-commerce & D2C Development
Indian e-commerce has its own constraints: UPI-first payments, high cash-on-delivery share, pin-code-level serviceability and heavy mobile traffic on unreliable connections. We build for those realities rather than porting a US template and hoping. Every store ships with a checkout we have actually measured for drop-off.
In short
We build Shopify, headless and custom e-commerce storefronts for D2C brands — tuned for mobile conversion, UPI and Indian logistics from the start.
Exactly what's included
Shopify & headless builds
Custom Liquid themes or a headless Next.js storefront on Shopify Hydrogen, depending on your scale.
Payment integration
Razorpay, UPI, cards, net banking, wallets and cash on delivery with proper reconciliation.
Checkout optimisation
Funnel instrumentation and drop-off analysis, then iterative work on the steps actually losing you orders.
Logistics integration
Shiprocket, Delhivery and pin-code serviceability checks wired into the product and cart pages.
Product schema
Product, Offer, AggregateRating and Review markup so your listings show price and stars in Google.
Performance tuning
Image pipelines, lazy loading and script discipline — every 100ms of load time costs conversion.
The engagement
- 01
Catalogue audit
Product data structure, variants and taxonomy — the foundation for both UX and SEO.
- 02
Store architecture
Collection structure, filtering and URL design planned for crawlability.
- 03
Design
Mobile-first product, collection and checkout design.
- 04
Build
Storefront development with payment and logistics integration.
- 05
Test
Real-device checkout testing across iOS and Android with live payment methods.
- 06
Optimise
Post-launch conversion rate work against measured funnel data.
E-commerce Development in practice
Every engagement below is a real client with a live site. Read the case study for the constraint, the decisions and what changed.
Trusted by
Creative Graphics Solutions
An enterprise web portal for high-volume corporate branding, commercial printing, signage fabrication, and display engineering founded in 2003.
Read case studyWeb DevelopmentChakrpani Artisan Crafts
A slow-fashion and handcrafted artisan crochet e-commerce brand empowering skilled women artisans across rural India.
Read case studyWeb DevelopmentCraft India Exhibitions
A portal for trade show booth design and spatial architecture, structured around a large visual project archive.
Read case study“The 3D WebGL interface they built transformed our brand prestige and our conversion rate. Their attention to sub-second performance and zero layout shift is unmatched.”
E-commerce Development, answered
Shopify is right for most D2C brands starting out — it handles payments, inventory and compliance so you can focus on product and marketing. Custom or headless builds make sense when you need unusual catalogue logic, very high traffic, or a storefront experience Shopify themes cannot express. We will tell you honestly which applies to you rather than defaulting to the bigger build.
It depends on catalogue size, whether you need custom checkout logic, and how many systems (payments, logistics, ERP, marketplace feeds) it has to integrate with. We scope those specifics on a discovery call and quote a fixed price.
Yes. We integrate Razorpay, PayU or Cashfree covering UPI, cards, net banking and wallets, and configure cash on delivery with pin-code-level serviceability rules and COD confirmation flows to reduce return-to-origin losses.
Yes. We implement Product and Offer structured data, set up your Google Merchant Center feed and validate it, so your products are eligible for both free Shopping listings and paid Shopping campaigns.
Often paired with
Website Design & Development
We design and build custom websites in React and Next.js that load in under one second, rank on …
Performance Marketing
We run Google Ads, Meta Ads and conversion optimization with every rupee tracked to a real enqui…
SEO & Search Strategy
We run technical SEO, local SEO and structured search architecture — fixing what blocks indexing…
Need e-commerce development?
Call +91 70291 60848, email info@thewhitecat.eu, or send a brief. We reply within one working day.
Or call +91 70291 60848 · Email info@thewhitecat.eu · Mon–Sat, 9am–8pm IST